Course Curriculum Preview
- Part 1 - Welcome from Ryan (0:13)
- How Entrepreneurship Works (29:43)
- The Four Types of Entrepreneurs (6:03)
- The Four Types of Companies (5:17)
- The Big Opportunities of 2021-2050 (30:21)
- The Purpose of Your Life (19:42)
- Choosing The Problem To Solve (3:47)
- Creating Your Business Model Canvas (11:05)
- Creating Your First Product (16:20)
- The Process of Rapid Prototyping (14:27)
- Design Thinking & Lean Methodology (5:00)
- Creating Your Brand Name (4:17)
- Creating Your Logo (3:32)
- Choosing Your Domain Name (5:54)
- Creating Your Web Site (10:04)
- How to Incorporate (5:31)
- Getting Your First Customer (8:47)
- iContact Case Study (43:07)
- Review - All Part 1 Slides
- Part 2 - Welcome from Ryan (0:20)
- Part 2 Overview (2:35)
- The Fundamentals of Marketing (8:34)
- Market Sizing & Customer Personas (6:12)
- The Marketing Funnel (7:06)
- Customer Acquisition (6:44)
- Marketing Math (CAC, ROAS, & LTV) (22:30)
- Marketing Automation (20:52)
- Landing Pages & Lead Generation (17:12)
- Facebook Advertising (22:23)
- Advanced Facebook Ads (12:05)
- Facebook Ads Case Study (8:59)
- Using Retargeting Ads to Increase Conversions (9:00)
- Setting Up Retargeting (11:18)
- Google Ads (13:12)
- Google Analytics (5:22)
- LinkedIn Advertising (4:36)
- Email Marketing (11:12)
- Social Media (8:39)
- Search Engine Optimization (SEO) (12:19)
- YouTube Video Marketing (6:13)
- Using Affiliate Marketing to Increase Sales (4:17)
- Offline Advertising (Billboards, Radio, Print) (3:43)
- The Growth Formula
- Review - All Part 2 Slides
- Part 3 - Welcome from Ryan (0:36)
- Part 3 Overview (2:00)
- Tools for Growing Startups (9:59)
- Inbound Sales - Building Your Sales Team (9:26)
- Outbound Sales - Generating New Leads (10:36)
- Recruiting Your Team (9:43)
- Creating Your Pitch Deck (4:55)
- Raising Angel Capital (15:12)
- Raising Venture Capital (62:33)
- Scaling from 1-5 Employees (11:27)
- Scaling from 6-25 Employees (17:32)
- Scaling from 25-50 Employees (15:17)
- Scaling from 50-250 Employees (15:42)
- Product Management (7:19)
- Management Tips (10:22)
- Team Building Exercises (5:08)
- Creating Your Strategy (9:30)
- One Page Strategic Plan (12:19)
- Execution (17:46)
- 100 Steps in Review (24:28)
- Review - All Part 3 Slides
Your Instructor: Ryan Allis
Ryan is the CEO of Hive.org, a global community of leaders and entrepreneurs building organizations making a positive impact. Previously, Ryan was CEO and co-founder of the software company iContact and led the company to 300 employees, 70,000 customers, and $50M in annual sales and a sale for $169M to Vocus (NASDAQ: VOCS). He is a three time INC 500 CEO. Ryan is an Emeritus Member of the UN Foundation Global Entrepreneur Council and served as National Co-Chairperson of Technology for Obama during the 2012 U.S. Presidential Election. He is a member of the Summit Series, EO, Endeavor, Mindvalley, and Burning Man communities. He is the author of the book, Zero to One Million. He studied economics at UNC-Chapel Hill and holds an MBA from Harvard Business School where he was Co-President of the HBS Social Enterprise Club and a fellow of the Harvard Graduate School