iContact Case Study | Ecademy

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Ecademy - The Entrepreneurship Course

Introduction

A Message From Ryan (0:22)
Welcome to Ecademy (0:55)
Your Instructor's Background (2:44)
Course Contents Overview (7:31)
The Slides

Part 1 - Starting Up

Part 1 - Welcome from Ryan (0:13)
How Entrepreneurship Works (29:43)
The Four Types of Entrepreneurs (6:03)
The Four Types of Companies (5:17)
The Big Opportunities of 2021-2050 (30:21)
The Purpose of Your Life (19:42)
Choosing The Problem To Solve (3:47)
Creating Your Business Model Canvas (11:05)
Creating Your First Product (16:20)
The Process of Rapid Prototyping (14:27)
Design Thinking & Lean Methodology (5:00)
Creating Your Brand Name (4:17)
Creating Your Logo (3:32)
Choosing Your Domain Name (5:54)
Creating Your Web Site (10:04)
How to Incorporate (5:31)
Getting Your First Customer (8:47)
iContact Case Study (43:07)
Review - All Part 1 Slides

Part 2 - Growth

Part 2 - Welcome from Ryan (0:20)
Part 2 Overview (2:35)
The Fundamentals of Marketing (8:34)
Market Sizing & Customer Personas (6:12)
The Marketing Funnel (7:06)
Customer Acquisition (6:44)
Marketing Math (CAC, ROAS, & LTV) (22:30)
Marketing Automation (20:52)
Landing Pages & Lead Generation (17:12)
Facebook Advertising (22:23)
Advanced Facebook Ads (12:05)
Facebook Ads Case Study (8:59)
Using Retargeting Ads to Increase Conversions (9:00)
Setting Up Retargeting (11:18)
Google Ads (13:12)
Google Analytics (5:22)
LinkedIn Advertising (4:36)
Email Marketing (11:12)
Social Media (8:39)
Search Engine Optimization (SEO) (12:19)
YouTube Video Marketing (6:13)
Using Affiliate Marketing to Increase Sales (4:17)
Offline Advertising (Billboards, Radio, Print) (3:43)
The Growth Formula
Review - All Part 2 Slides

Part 3 - Scaling Up

Part 3 - Welcome from Ryan (0:36)
Part 3 Overview (2:00)
Tools for Growing Startups (9:59)
Inbound Sales - Building Your Sales Team (9:26)
Outbound Sales - Generating New Leads (10:36)
Recruiting Your Team (9:43)
Creating Your Pitch Deck (4:55)
Raising Angel Capital (15:12)
Raising Venture Capital (62:33)
Scaling from 1-5 Employees (11:27)
Scaling from 6-25 Employees (17:32)
Scaling from 25-50 Employees (15:17)
Scaling from 50-250 Employees (15:42)
Product Management (7:19)
Management Tips (10:22)
Team Building Exercises (5:08)
Creating Your Strategy (9:30)
One Page Strategic Plan (12:19)
Execution (17:46)
100 Steps in Review (24:28)
Review - All Part 3 Slides

Bonus Content

How I Created This Course for Less Than $1200
Creating the Ecademy Product Launch Video (8:31)
Ryan Allis Video on Entrepreneurship (58:09)
Podcast: How I Sold My Company for $169 Million
Lessons from My 20s (1200+ Slides)

iContact Case Study

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